Performance Manager

Job Title: Thrive Digital Recruitment – Performance Manager (Demand Gen)

Company Name: Thrive Digital

Role: Performance Manager (Demand Gen)

Job ID / Requisition ID: 8653486002

Department: Performance Marketing

Employment Type: Full-Time, Permanent

Work Mode: 100% Remote

Job Location: Canada (Remote)

Working Hours: Monday – Friday, 9:00 AM – 5:00 PM (Flexible in your local timezone)

Compensation: $93,000 – $122,000 CAD Total Compensation (New Hire Starting Pay: $93,000 – $107,000 CAD + Benefits + Profit Sharing after 1 year)

Company Overview:

Thrive Digital is a premier growth and performance marketing agency managing large-scale digital advertising budgets for high-growth disruptors and major international brands. Built on a remote-first culture, Thrive empowers marketers to take full ownership of impactful campaigns, run continuous experimentation, and deliver measurable growth without bureaucracy.

Role Summary:

As a Performance Manager specializing in Demand Generation, you will serve as a senior performance marketing leader responsible for end-to-end paid media strategy, in-platform campaign execution, and direct team mentorship. You will manage complex, high-budget demand gen campaigns, partner closely with key client stakeholders, coach junior marketers, and scale innovative acquisition programs.

Key Responsibilities:

Campaign Strategy & Execution: Lead and execute end-to-end performance marketing and demand generation campaigns from ideation through hands-on, in-platform setup, daily optimization, and reporting.

Team Leadership & Coaching: Direct and mentor a team of performance marketers; manage workflows, conduct performance reviews, provide constructive feedback, and guide career paths.

Client Relationship Management: Serve as the primary strategic advisor for multi-stakeholder client accounts, presenting roadmaps, performance reports, and solving strategic challenges.

Budget & Performance Management: Direct high-volume monthly advertising budgets across paid media channels to meet demanding CAC, CPL, ROAS, and pipeline growth targets.

Testing & Experimentation: Formulate, run, and scale hypothesis-driven tests across audience targeting, creative assets, landing pages, and automated bidding strategies.

Thought Leadership: Champion agency-wide best practices in B2B/B2C demand generation, lead internal growth initiatives, and spearhead process improvements.

Eligibility Criteria & Qualifications:

Experience: Senior-level performance marketing track record with hands-on, recent experience running full-cycle campaigns in-platform.

Specialization: Substantial direct focus on Demand Generation paid media (lead generation, pipeline build, and SaaS customer acquisition).

People Management: Proven background managing direct reports, including task delegation, performance tracking, and mentoring.

Budget Scale: Proven experience managing high-volume monthly ad budgets across agency or enterprise client portfolios.

Location Requirement: Must currently reside in Canada and be legally authorized to work in Canada (no visa sponsorship provided).

Full-Time Dedication: Must be dedicated full-time to Thrive Digital (freelance marketing businesses or external agency commitments must be closed).

Required Skills & Technical Competencies:

Ad Platforms: Advanced, hands-on mastery of major paid advertising channels including Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and programmatic/display networks.

Analytics & Attribution: Solid proficiency in digital measurement tools (GA4, GTM, server-side tracking), attribution models, and pipeline analytics.

Leadership & Mentorship: Proven ability to develop talent, navigate constructive performance conversations, and maintain high team morale.

Communication: Strong presentation, negotiation, and written skills suitable for client-facing and leadership reviews.

Remote Work Discipline: Demonstrated track record of thriving autonomously in a fully distributed remote work environment.

Perks & Benefits:

Competitive base salary ($93,000 – $107,000 CAD starting base band) plus annual profit-sharing program eligibility after 1 year.

Flexible remote work hours (9 AM – 5 PM in your local Canadian timezone).

Comprehensive health, medical, and dental benefits package.

Transparent, people-first culture focused on continuous learning, autonomy, and zero bureaucracy.